Is AI a bubble or a real business tool?
Short, evidence-based takeaways to separate hype from durable value.
Read →AI Clarity Hub
Practical insights on where AI delivers real business value — and where it doesn’t. Curated for leaders who need fast, defensible guidance to pilot, invest, or pause.
Start here
New to AI adoption? These curated guides give immediate clarity and practical next steps.
How AI actually creates revenue (not demos)
Practical cases that show clear ROI and measurement approaches.
Read →When AI does NOT make sense for a business
Clear signals that suggest alternate approaches are preferable.
Read →Common mistakes in AI adoption
Avoidable pitfalls and how to structure experiments to reduce risk.
Read →Explore by business goal
Find guidance by the outcome you care about.
More goals will be added soon.
Reducing operational cost
SoonAutomating internal workflows
SoonImproving accuracy & reliability
SoonScaling teams with AI
SoonAll articles
Concise reads focused on value and decision-making — no fluff.
Is AI a bubble or a real business tool?
A compact, evidence-backed view.
AI revenue playbook
How to measure revenue impact from AI.
Designing safe pilots
Experiment structure that reduces risk and shows value.
Still unsure how AI applies to your business?
We offer a free strategy call to help you decide if AI makes sense — and how to approach it responsibly.